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Title: Mortgage Marketing With Realtor Referrals
Word Count: 812
Author: Shane Brooks
Email: superdad1976@aol.com
Category: Finance & Investment
Article URL:
http://www.submityourarticle.com/articles/easypublish.php?art_id=15997
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Mortgage Marketing With Realtor Referrals
Getting Your Foot In The Door With Realtor Referral
Partnerships
When it comes to selling mortgages, you already know that
those inbound mortgage calls are way better than the
outbound ones, right? You also know that it is hard to get
your business to a place where those inbound calls are
outnumbering your outbound calls. The key is to find a way
to make that happen so that you are handling calls instead
of making them.
The best way to get more calls coming in about mortgages is
to get more referrals from real estate agents or real
estate mortgage referrals. How, though, are you supposed to
get real estate agents, who are always being hounded by
mortgage people, to send their clients to you instead of
someone else? The answer is to use a variety of techniques
to get the right realtors working for you. Consider some of
the methods here and you will see your referrals go up
quickly over the next few months.
Finding the Right Agents
Before you can get agents working with you, you have to
find the right agents, right? There are a couple of ways to
do that, so consider which ones may work best for you. If
you are really ambitious, try using all the methods.
Remember, inbound is better than outbound any day.
1) You can work your way to the agents through a good
escrow officer. The process is really pretty simple. First,
find five big title companies around your area. Use the
number one escrow officer at each individual company to
perform a transaction and make sure you give out the best
possible service to your client. Then, have the officer
fill out a customer satisfaction survey at the closing to
show off what a great job you do for clients. From there,
send a gift to the officer and a week or so later go in and
ask for referrals. It is some work, but you will find that
you can get some good realtor referrals from some top
performers this way.
2) Another way to get the right agents is to research. If
you talk to your title officer, he or she should be able to
tell you who the top real estate agents are in your area.
Once you know who the top performers are, then you can
target them and woo them for their referral business. If
you are going to get referrals you may as well make sure
you are getting them from the best, right?
Asking Realtors for Referrals
Once you know who the agents you want to work with are, you
have to find a way to get them to talk to you. They need a
reason to send their customers to you. So here are ways
that may help you get your foot in the door with customers.
The Approach Letter: The approach letter is one of the best
ways to make initial contact with a real estate agent. The
key, though, is to say the right things and make sure it
gets read.
First of all, make sure you are sending out a lot of
letters. In fact, it is a good idea to make it part of your
routine. Send out one or two letters every day that there
is mail service. You can help yourself to stay organized by
using computer software.
Next, make sure you send the letter in a manner so that it
will get noticed. Making sure the letter gets read is
important. You can send it in an overnight package, in an
unusual pack, but don’t send gifts as you would come off as
desperate since you don’t even know the person. No matter
what, though, find a way to get eyeballs on what you have
to say.
In your letter, be sure to say something useful and to the
point. Make sure that you offer some sort of selling
proposition, tell about yourself so they know who they are
working with, and give them a heads up that you will be
calling in a day or two to schedule a face to face meeting
to further describe the selling proposition.
Using a Program
There are never enough ways out there for you to get in
partnership with real estate agents. After all, they are
the ones that are in front of the clients out there. So if
you do not know about letters and phone calls, consider
some other methods out there. Find a golden mortgage
marketing strategy that produces results.
If you do some research, you will find that there are
programs out there that can help you partner up. In fact,
there are some that can help you get real estate agents
calling you instead of vice versa. Just like with mortgage
customers, inbound calls are always better than outbound
calls.
About the Author:
Shane Brooks is a hard nosed business man that doesn’t take
kindly to competition. His hard hitting no nonsense
marketing techniques constantly makes waves for his
competitors regardless of the market he is focusing on.
Shane doesn’t mind stepping on the toes of his competitors
or ruffeling a a few feathers of the so-called gurus in
order to level the playing field. For more info please
visit http://www.MortgageSuccessBlueprint.com